Turn Pressure into
Your Greatest Asset

A proven methodology to reduce stress, accelerate adaptation,and optimize human performance.
Google X Logo
Zoom Logo
TED
Britannica
VMWare
Inbound
Wall Street Journal
Exploratorium
TIME Magazine
Fast Company Logo
SXSW
Predictive Index
Entrepreneur
Harvard University
Success Logo
Forbes
Several copied of Brave New You by Mary Poffenroth

Start Your Journey

Mary’s work translates neuroscience into practical tools that help leaders and teams regulate their nervous systems, reduce unhelpful threat responses, and act with courage and clarity under pressure.

Brave New You is a foundational guide to understanding the everyday fears that hold us back—such as overwhelm and stress—and frameworks such as the RAIN Method and neurohacks to manage them. 

Performance Under Pressure

Because brave isn’t just a feeling—it’s a practice.

Bring Mary to Your Audience

  • Neurohacking Tools to Reduce Stress & Speed Innovation
  • Authentically Deeper Connections to One Another
  • Expert Insights on Fear & Courage
  • Boosts in Bravery, Confidence & Collaboration
  • Frameworks for Solving Complex Problems
  • Immersive, Story-Driven Interactive Experiences
Strategic Possibilities Logo
The RAIN Method Infographic by Mary Poffenroth

RAIN Method
4 Steps to Reducing Fictional Fear

Fear can be initially divided into two buckets: factual and fictional. Factual fear is in the moment, actual physical threats to your survival or those you care for. Fictional fear is the response we have to everything else that “stresses” us out.

The RAIN Method helps you to Recognize, Assign, Identify, and Navigate your way through your every day fears.

PressureProof Rapid Reset Cards
Your Pocket-Sized Brain Boost

A card deck that’s designed to deliver the neurohacks you need to live more courageously every day. Each one is packed with science-backed tips and tricks to help you rewire your mindset, boost your productivity, and unlock your full potential. Toss them in your bag and take your boost of courage to-go!

Click the Key Below to Try Out the Deck or Download Individual Cards

Mary Poffenroth - Brave New You, Neurohacking Deck Card

The Near and Far of It

Mary Poffenroth - Brave New You, Neurohacking Deck Card

The Long and Short of It

Mary Poffenroth - Brave New You, Neurohacking Deck Card

Tapping Into Courage

Mary Poffenroth - Brave New You, Neurohacking Deck Card

The MacEwen Triangle

Mary Poffenroth - Brave New You, Neurohacking Deck Card

Pinch the Valley

Mary Poffenroth - Brave New You, Neurohacking Deck Card

The Smell of Courage

Olga Karanikos
Olga Karanikos

Senior Marketing Director, JOVE – EdTech

“Mary delivered insights for our team in a way that was engaging and emotive. She easily weaves stories together in a way that not only strongly delivers her message but also grabs and maintains her audience’s attention”

Sarah Yao Schutzman
Sarah Yao Schutzman

CFA Managing Partner, Providence Heights Capital Management, LLC

“The feedback we received during the event and since has been nothing short of amazing. Your achievements and brilliant spirit are an inspiration to many, so we are honored to highlight you and your body of work. We appreciate your support of our shared mission, and you will always have allies in all of us.”

Casey Clark and Julie Fogh
Casey Clark and Julie Fogh

Co-founders, Vital Voice Training

“Discovering Mary Poffenroth fundamentally changed how we talk about fear with our clients. Her work combines the best of scientific knowledge with an incredibly effective, no-shame, nuts and bolts strategy. This empowering, human, funny, wise approach is game-changing for anyone who wants to make a real impact and show up with all of their humanity intact inside high-stakes moments.”

Carolyn Thielman | Estee Lauder
Carolyn Thielman

Estee Lauder Companies

“Mary actually made fear fun! Even more, she allowed me to have a larger vocabulary than “I’m stressed”. I’ve been carrying around the fear wheel she gave me ever since and breaking through the noise of a hectic day to ask myself, ” just what is going on here?”

London Book Festival Award Winner
Los Angles Book Festival Winner
The BookFest Award Winner
Pacific Book Awards Winner
International Impact Book Awards Winner
Book Viral Crimson Quill Award
Readers' Favorite Book Award Winner
NYC Book Awards Winner
goody business book award winner